ticklemybrain CEO Tara Nehme, 25, is typing up a storm at the quaint Dar Bistro cafe where she has just met with two employees. Only six months ago, Nehme could have been found doing almost the same thing, but in a cubicle at PricewaterhouseCoopers’s Dubai headquarters. “I knew there was going to be some formula for change,” says Nehme as she recalls the days before she jump-started a new life in Beirut. It was after months of fixing resumes and creating cover letters for friends that it dawned on her that she could make a business out of it. Not only that, she was going to find a way to end the perplexity associated with an Arab job market riddled with misinformation. So an inspired Nehme developed ticklemybrain.com, a Web platform for her fee-based services and for information about more than 60 industries. Gearing her information toward a target market of fresh graduates and young professionals, the writing is furnished by colorful illustrations and delves into the personal and human aspects of an otherwise dry field.

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