artickles
companies and people: We publish snippets about organizations and key figures making headlines. Facebook's hundred trillion dollar valuation, Apple's iPhone7000, the future of the recession, CEOs getting hired and fired - you'll find it here.
day in the life: Countless professionals seeking employment opportunities live under an illusion of what jobs truly entail, mainly due to the lack of proper resources explaining otherwise. Day in the life aims to clarify these pretenses in a creative way and more importantly by involving you. Click on "submit your own" to tell us about your job and you may be featured on our website!
day in the life: Countless professionals seeking employment opportunities live under an illusion of what jobs truly entail, mainly due to the lack of proper resources explaining otherwise. Day in the life aims to clarify these pretenses in a creative way and more importantly by involving you. Click on "submit your own" to tell us about your job and you may be featured on our website!
senior media planner: amar abou zahr
06 February 2012
background story: When I applied for my position at Starcom Mediavest Group, I assumed my background in marketing and basic knowledge of the advertising world would be enough. If you're set on becoming a media planner, there are two truths you should know first: (1) It is not advertising and (2) in just one day as a media planner, you will have to use and balance finance, psychology, creativity and communication skills.client chatter: Our main goal is to consult with clients on how to best achieve their business objectives given their media/advertising budgets. Once we are briefed on the ...
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